Topic®
Dr. Coughlin speaks to dental and healthcare professionals around the country. His acute business sense combined with over 30 years experience working as a dentist has given him a special understanding of the challenges this group faces in both the professional and personal spaces.
An engaging speaker with a no-nonsense style, Dr. Coughlin uses humor and real life anecdotes to engage his audience and to educate them on how to achieve success without burning out.
Here are a few samples of topics that can be delivered as either keynote or breakout sessions.
ALL TOPICS ARE ALSO AVAILABLE
AS HALF OR FULL-DAY WORKSHOPS
This keynote or break out session is for dentists and dental staff along with DSO and MSO affiliates who want to improve their practice by focusing on care and service. This session is also appropriate for dental owners who are considering joining, competing or simply interested in learning about the biggest change in dental care – Dental service organization (DSO’s and) or Managed Service Organization (MSO)’s. For those already leading or running DSO’s or MSO’s, this program will show you how to improve your messaging and branding to focus on quality of care and service.
OVERVIEW
You can chase the quick buck or build a profitable practice by putting patient needs first. The allure of the quick buck is undeniable. A crown is more profitable than a filling. But is it necessary in every instance? Would your client do just as well with the less profitable option? Sometimes. And taking the less profitable option will often lead to referrals – which inevitably lead to long term sustainability and profitability.
In this session, we’ll help dentists:
- See the value in a client-focused approach to care
- Recognize patients as patients not simply profit centers
- Increase the value of your practice over time
- Retain the best staff by demonstrating core values and leadership
ATTENDEES WILL LEARN
Attendees will learn that not all profits are good for your team or company. Additionally, they will learn to create the correct processes and procedures to improve their bottom line results based on core values and and commitment to long term profitability.
This keynote or break out session is for dentists who want to improve their practice by creating a winning customer strategy based on care and service. This program is also for dental teams as it speaks to the importance of customer interactions at every touch point from the first phone call to the final bill payment process.
OVERVIEW
Designing A Winning Customer Strategy starts with a short breakdown of the differences between managers and leaders. While managers look for results, leaders are are focused on growing their business over the long term. So every owner has to be a leader in his or her own practice. The best way to do that is by fostering a patient-focused culture that recognizes one weak link in the customer service chain will have a negative impact on long term profitability. The session will include:
- How to design, deliver, develop processes and procedures for each customer touch point.
- The difference between leaders and managers.
- How to identify positive, negative, and neutral groups of customers and how each type should be handled in order to grow your business
- Staff coaching tips to make sure everyone is on the same page and committed to your patient-focused vision.
ATTENDEES WILL LEARN
Attendees will learn that processes and procedures are necessary to protect, expand and grow your roster of patients by delivering winning customer service.
This keynote or break out session is for dentists who are interested in selling their practice or merging it with another entity. This is an essential topic for dentists who are about to retire or new dentists looking to acquire an established practice or become affiliated with a Dental Service Organization (DSO) or Managed Service Organization (MSO).
OVERVIEW
Are you preparing your dental practice to be sold or merged? The option you pursue will be very different if you are in your 30s or in your 60s. In the first instance you are likely looking for a different type of work experience – with less emphasis on the business end of your practice. In the second, you may be looking at an exit strategy for your retirement.
For many younger dentists, a DSO or MSO can be very attractive. But did you know that the organization you sign up with may be bought and sold again and again over the course of your career? What this means is that you really have no control over who you will be working for. And that is your biggest risk.
If you are 55 or older – this doesn’t matter to you. The DSO or MSO will pay you between 1 and 12 times your Earnings Before Interest, Taxes, Depreciation and Amortization (EBITDA). That can be a substantial windfall for your retirement.
This program will explain:
- Risks of a DSO or MSO
- Options for selling your practice
- How to calculate the value of your practice
- How to maximize what a potential buyer will page
ATTENDEES WILL LEARN
Attendees will learn when the time is right to sell a practice and the steps that need be taken to maximize your profit.
This breakout or keynote session is specifically for dentists who are considering joining, competing against or simply interested in learning about Dental Service Organizations (DSO) or Managed Service Organizations (MSO).
OVERVIEW
This 45 to 60 minute session includes:
- A brief history of corporate dentistry
- A review of the differences between DSO’s and MSO’s
- The questions dentists need to consider before selecting a DSO or MSO
- An explanation about the very real differences between DSOs that are equity backed and non equity backed
- A breakdown of the strengths, weaknesses, opportunities and threats of DSO’s and MSO’s to the Dental Profession
ATTENDEES WILL LEARN
Attendees will learn if a DSO is the right choice for their dental practice and whether their practice is the right fit for a DSO.
This keynote or break out session is for dentists who are looking to improve their practice by bringing together all the resources at their disposal and making them work together.
OVERVIEW
Their are 3 main types of Capital…Intellectual Capital, Financial Capital and most important Human Capital. It doesn’t matter what kind of practice you run – you have all three. What this session does is show you how to break down the silos and bring them together in a way that maximize the efficiency and profitability of your practice.
The lifecycle of a dental practice is as follows:
- A period of hard work, growth and creativity
- A period of stasus or maintenance of status quo
- A period of dispensation or loss
This program shows attendees how to leverage human capital to stay in the first stage as long as possible.
ATTENDEES WILL LEARN
- How to improve products
- Improve services
- Promote teamwork
This break out session is for dentists who are looking for an actionable plan for practice success.
OVERVIEW
In order to establish a successful business, you must put in place appropriate business processes and procedures. In order to establish these successful processes and procedures, you must first follow the admin scale.
The admin scale is an approach to achieving goals that will be familiar to anyone who has gone to business school. What this session does is take the principles of the admin scale and apply them to the business of dentistry.
This scale includes Goals, Purpose, Policies, Plans, Programs, Projects, Orders, Ideal Scenes, Statistics, and Valuable Final Product. Follow each step and achieve your goals. Simple as that.
Dr. Kevin will show you how to make the admin scale a part of your practice, and how you can use it to create a culture of continuous improvement that leads to long term growth and profitability.
ATTENDEES WILL LEARN
Attendees will learn about proven methods to start, build and grow a thriving dental practice based on sound business practices.
This keynote or break out session is for dentists who want find out the core principles behind Dr. Kevin’s phenomenal business success that how these principles can be applied to ANY practice.
OVERVIEW
As any dentist will tell you, running a business is tough. It’s not something many of us focus on at school. And as a result we often find ourselves struggling to succeed – even if we are bringing in new clients all the time. This program outlines the core principles that took Dr. Kevin Coughlin from a single practice to running 14 thriving practices.
This is not a get rich quick seminar! It’s a detailed breakdown of what dentists need to do in order to replicate the success of someone who’s been in their situation.
ATTENDEES WILL LEARN
Attendees will learn how to stop lurching from one crisis to another and actually build a successful practice that makes them happy!
Contact Dr. Coughlin